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What is NARS Cosmetics?įounded by makeup artist and photographer François Nars in 1994, NARS Cosmetics is a French cosmetics company and a subsidiary of Shiseido. Let’s dive into this review together to see if my high expectations for this concealer were realised. Also because I loved the look of the concealer on Katie’s skin.
#NARS CONCEALER SKIN#
It got me thinking why on earth don’t I have a concealer that actually matches my skin tone? And so, I decided to pick up the NARS Soft Matte Complete Concealer in the same shade as my skin tone to achieve similar results. Importantly, the concealer was the same shade as her skin for a true base product. It meant she could go foundation-free but still look put together. She’d often use it in areas where she wanted more coverage instead of foundation for a more natural finish. I kept seeing makeup artist Katie Jane Hughes use the NARS Soft Matte Complete Concealer on her face to buff products like blush and bronzer into the skin.
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However, if I ever got pimples or blemishes on my face, the concealers were too light for my complexion. I use them under my eye area to brighten the skin, which I like. Keep scrolling to see the Nars Radiant Creamy Concealer shades Amira, Chloe, and Karina wear, then browse some of the brand's other hero buys.This is probably a review that nobody is asking for but because I just picked up the popular NARS Soft Matte Complete Concealer, I really wanted to share my thoughts with you.ĭo you remember back in 2016 when all makeup YouTubers would say that you needed a concealer that’s lighter than your skin tone to brighten certain areas of your face? Well, prior to picking this NARS one up, all of my concealers were lighter than my skin tone. It seems this high-performing concealer has a high-profile fan base, too one, in my opinion, it thoroughly deserves. When I first started out, it was hard to find colours that truly matched my skin tone. I didn't want to create a makeup line for one ethnic group-it had to be multiethnic."Īdditionally, when Nars's 2019 brand ambassador, Naomi Campbell, was asked "What is it like to work with François?" she said, "He is a true artist, not just a makeup artist. I feel that makeup is universal and should apply to everybody. When creating shades, I follow my instincts and use everything I've learned over the years. "I believe the brand has stayed true to its roots because of that. "I started the brand because I was frustrated with not being able to find the best makeup or the best colours," recalls Nars. Indeed, diversity was integral to Nars's founder, makeup artist and photographer François Nars's vision when he launched the brand in 1994.
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At present, there are 30 gorgeous tones to choose from. An average of eight concealers are sold every 60 seconds in the U.S., and, in August this year, the concealer reached position #2 with the UK NPD rankings.Īside from brilliant coverage and a feather-light formula, another selling point of this concealer is its shade range. However, it seems we're not alone in our adoration. Influencers Amira Khan, Chloe Plumstead, and Karina Marriott each professed their love for Nars Radiant Creamy Concealer. While I always knew it was special, it wasn't until recently that I realised just how iconic Nars Radiant Creamy Concealer has become.Ī few weeks ago, I reached out to some of my industry friends to find out which makeup they use most regularly, and there was one product that kept coming up. If anything, I find the formula to be even more amiable with my developing complexion. Even though my skin is less firm and fine lines have started to appear around my peepers, Nars Radiant Creamy Concealer gives me the same jolt of confidence as it did when I was 24. Even in natural light, my dark circles appeared to melt away under its protection.įast-forward seven years and I'm still hooked. Unlike the cakey concealers that were commonplace, Nars's Radiant Creamy Concealer was smooth and easy to apply, without forgoing on coverage. "It's like a soft veil," one colleague exclaimed. Smears were applied to the backs of hands, then delicately patted under eyes with fingertips. I was working on the InStyle digital desk at the time, and when samples of the concealer landed on our desks, mass hysteria broke out. I first started using Nars Radiant Creamy Concealer in 2013-the year it launched.